Don't Drop the Soap - Meaning from Fight Club

Man, I see in fight club the strongest and smartest men who've ever lived. I see all this potential, and I see squandering. God damn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. We're the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War's a spiritual war... our Great Depression is our lives. We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't. And we're slowly learning that fact. And we're very, very pissed off. " - Tyler Durden; Fight Club

Tyler Durden realized that he was trapped inside a fake system.

It's the same system that you and I reside within.  Some call it 'the matrix', and others simply call is 'society'.

No matter what you call it, it's the same thing.  And it's fake.

Some adapt and come to love the system of servitude.  Others rebel through escapism, finding ways to temporarily 'check out' of the system, only to be  jolted back in, often worse-off than when they left.

Regardless of how one proceeds within 'the matrix', it persists.

Like the immune system rejecting a foreign object, Tyler Durden rejected society.  There is a little bit of Tyler Durden within all of us, whether we like it or not. 

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Casper Stith-designed Fight Club apparel, check it out: